Screen Shot 2016-05-16 at 18.50.05These are the intended readers and,  apart from some duplication, are advised to read the whole work.  They include a large body of research and background, on spinal bio-mechanics, which you may wish to explore.

 Some essential reading  for designers of ergonomic chairs and retail office chairs if they wish to improve the ‘ergonomics’ of their models with overwhelming health selling points.     Chair designers still lose out, often having familiarity bias in recognising the underlying bio-mechanical essentials for a chair that will supersede the existing ‘cool’ models.

Screen Shot 2016-05-17 at 15.59.14Manufacturers can be reassured that feasibility indicates that existing components can be used , avoiding the expense of retooling, while preserving their brand image.   Screen Shot 2015-12-16 at 14.06.07Prospective manufacturers can be helped to leap ahead of the field,  ☛ Manufacturers  →

Screen Shot 2016-01-11 at 17.23.07New ideas can create both threats and opportunities , once both familiarity  and normalcy biases are overcome.    Creative disruption works.

Screen Shot 2016-05-12 at 22.59.40For New offices ‘Coolness’ is the word to  excite media interest for both the company and the Architect/Designer.   Most firms aspire to project this cutting edge image.    A 2T chair answers this exactly and in addition reduces LBP and increases productivity by lessened morbidity and stress.  Also see  ☛  PRODUCTIVITY AND WORKPLACE STRESSORS→ (Article published in EurOhs, European Occupational Health and Safety Journal, Dec Dr HA Sanford)

To office managersAllows an alternative view to the usual hype, often laughably misguided, from manufacturers, .